Zach Herdman

WSF

World Science Festival

WINTER 2019

The World Science Festival is an event that takes place around the world and is centered around inspiring the next generations through the wonders of science and preparing them to engage with its implications for the future.

Most of the time we think of scientists as solely analytical people, spending countless hours in the lab dealing with tests, numbers and data, and we lose sight of there relevance in our day to day. This Brand package explores the idea of making science relevant and inspiring again by taking the viewer inside the eyes and mind of a scientist.


Mockups.jpg

For this project I had the opportunity to work with Nestor Tomascelli and Billy Woods. We employed the use of many different techniques to achieve the final product including: live action, 3D. Compositing, Glitching, projection mapping and image distortion.